Swift first deviated from the norm with the surprise release of her eighth studio album, ‘ Folklore ’, which she announced on an Instagram post on July 23rd, 2020, months into the Coronavirus pandemic that had left many people, including her, isolated with more time on their hands. This systematic order of release has long been a standard in the music industry, astandard that Taylor Swift has now rejected twice in her career. This is a useful tactic to generate support, anticipation, and publicity for an album. Intricate album rollouts usually consist of the long-awaited announcement of a lead single, then the release of the full album in the months following. Surprise album releases are something that most artists approach with caution. Taylor Swift announced the release of ‘Evermore’ on December 10th, 2020 through an Instagram post. Taylor Swift / Republic Records / Wikimedia Commons Fair Use
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